Role of influencers in a content marketing strategy

The role of influencers in a content marketing strategy

Content marketing will serve several potential functions and for a few of these involving influencers will prove useful.
Michele Linn of Digital Marketing Agency put up a video and some links about the role of influencers in a content marketing strategy.
In the video Lattice Engines’ Amanda Maksymiw, IBM’s Leslie Reiser and SAS’s Waynette Tubbs make the case for involving influencers in your content marketing strategy.

While Amanda Maksymiw advices everybody to involve the a lot of ancient teams of influencers, as we know them (bloggers, authors, etc.), both Leslie and Waynette look more at the involvement of
their company scheme like customers, business partners, IT analysts and more.

Obviously it all depends on your goals and the needs of target audiences.
In the case of SAS, for instance, loyalty and retention among core users are essential.

Remember that there's an enormous untapped potential of ‘influencers’ that’s nearer than you would possibly assume like your customers and workers, again depending on your goals and the needs
and goals of target groups.
Of course you furthermore may have to be compelled to take the preferences and drivers for collaborating influencers, whatever their role is, into account.

Amanda and Waynette provide some tips on how to involve influencers in your content marketing strategy, each from their own background.
While Amanda appearance primarily at however influencers may be accustomed unfold content (reach), Waynette focuses more on the mix of content marketing and other marketing efforts such as
user events, at customer-generated content and at community promoting, that feels like a a lot of integrated approach.